1. What is the difference between proactive PR and reactive PR?
2. Describe two PR activities in which a brand of your choice is currently engaged. What are two objectives that the brand may have for these PR activities?
3. List two reasons that brands may encourage word-of-mouth communication
4. Describe three ways in which brands can get consumers to engage in word-of-mouth communication about the brands
1. List three reasons that brands sponsor events/causes.
2. List and discuss three factors that influence the choices of events to sponsor.
3. List three concerns that a brand might have about spending its money on events sponsorships.
