Require a marketing plan, it will be to put foldable flip flops on the market.
The product needs to be priced between the two top competitors.
These flip flops should be for teens and young women, with a design feature of adding their name or a flower to add additional revenue. There should be a plan to expand to men’s flip flops after the first year.
Competitors = http://www.fitsinthepurse.com/p-1575-sidekicks-foldable-sandals-pink.aspx and http://www.flipsters.com.au/
Required minimum of 2 pages
