Discussing the principles underpinning interpersonal skills and how

ASSESSMENT BRIEF

Program: Bachelor of Business

Subject Name: Advanced Business Communications

Subject Code: BAS22 A
& B

Method / Type: Project and Presentation

Assessment No.: Three (3)

Group or Individual: Group

Length: 800 – 1,000 words (+ / – 10%)

Total
Marks: 105 Weighting 30%

Semester / Year: 1
/ 2015

Submission Date: Week
10 – Monday 18 or Wednesday 21 May 2015

Lecturer’s Name: Sue
Cameron (sue.cameron@groupcolleges.onmicrosoft.com)

Learning
Outcomes:

•
Discussing
the principles underpinning interpersonal skills and how they contribute to
effective business communication.

•
Implementing
effective techniques to resolve conflict and negotiate in business and
workplaces.

•
Performing effective business research and communicating the
findings in a project and via oral presentation.

•
Communicating effectively across cultures and to a range of
different business audiences (managers, customers, colleagues, potential
employers, etc.).

Assessment
Brief:

Working in groups of 3 or 4, students will complete a report, based on
how businesses in the 21^st century communicate with their customers
/clients, employees and other stakeholders.

Students will need to conduct research on an organisation and
determine the effectiveness of the various forms of communication used by the
organisation. The findings will be
presented as a report to senior management.

The report will also be presented to the class.

Structure
of the Report:

Using the How to write a reportas on
Moodle follow the structure as on Slide 3 in week 8.

NB. Reports contain headings unlike essays. For headings use a larger font, bold but not
underlined

Please ensure your report:

•
Covers the 4 relevant learning outcomes as above

•
Includes a title or cover page including your name,
student ID, subject name assessment
title, addressed to and the date

•
Is 800 – 1,000
words (+/- 10%) words long (length as a
guide only)

•
Submitted
electronically in Word format, Arial font, 12 pt., 1.5 line spacing

•
Is of a professional standard
(spelling, grammar, punctuation)

•
Insert a footer containing the page number

•
Use Show/Hide and Print Preview to ensure that your layout is correct
(i.e. margins and spaces)

•
Your report should be written in the 3^rd person

•
Read the following marking
checklists which will assist with the writing of your report and presentation

Plagiarism
Statement:

•
An intentional or unintentional Plagiarism is deemed by GCA as
cheating and is completely unacceptable u The assessment must be formatted in
the students own words. Where the internet is used for research, a reference
list must be listed as an appendix at the end of the assignment. The Harvard referencing system must be
applied. http://en.wikipedia.org/wiki/Wikipedia:Harvard_referencing

•
Any plagiarism will result in a ZERO mark for that assignment. This
includes the submission of assignments that are not the student’s own work or
does not acknowledge the work of others.

By submittingthisassessmentinMoodle,
youunderstandandagreetotheplagiarismpolicyofGCA.

Assessment
Notes:

•
If, as a student you feel you have special needs that require your
Lecturer / Assessor to apply a reasonable adjustment – please discuss this with
your Lecturer/Assessor at the beginning of the subject studies

•
Your assessor will be marking you against a marking checklist (see
page 4) , to ensure you have met the requirements of each of the relevant
data. Should you fail the assessment
your lecturer / assessor you have the opportunity to do a resit or resubmit

•
You shall be advised by your
assessor of the process

•
If you feel the decision made by your assessor was in fact incorrect
please refer to your student handbook for information on the assessment appeals
process and the steps you are required to undertake.

NB. When you
upload your assessment onto Moodle please name it as the Group number and your
student ID number

Report Marking Form(marked by the lecturer)

Student Name:	Student ID Number:	Name of Business Studied

Structure	Excellent	Good	Average	Not Adequate	Poor
5	4	3	1	0
Clear and purposeful
Well organised and logical
Appropriate structure
Style	Excellent	Good	Average	Not Adequate	Poor
5	4	3	1	0
Business Language is clear and concise
Free of grammar and spelling errors
Good paragraph structure
Overall presentation
Referencing	Excellent	Good	Average	Not Adequate	Poor
5	4	3	1	0
Use of varied sources
Recognised referencing style (Harvard)
Recognised reference/bibliography layout
Quality of sources used
Content	Excellent	Good	Average	Not Adequate	Poo r
5	4	3	1	0
Was the topic/question answered?
Mature understanding of the material
Understanding of what is important
Independent thought used
Overall comments:
Total Mark: / 75
Worth /Weight: 20%

Presentation Marking Form

Student Name(s)	Student ID Number(s)	Business researched and presented
Item	Value	Mark given	Comments
Well groomed and dressed appropriately	1
Effective opening and Introduction	5
Interesting content	5
Effective closing or summary	5
Kept the audience’s interest	2
Worked well as a team	2
Clear and easy to understand visual aids	2
Requested questions	1
Clearly spoken and easy to understand	2
Used graphics	1
Kept PP simple with a min of 32 size font	1
Had obviously practised	5
Total Marks	30
Weighing: 10%

Overall
Feedback:

Lecturer: Sue Cameron Date: