Ebook ref : Kotler Keller
Marketing management 14th edition
Word : 1000 words of each.
Q2 Discuss the additional 3ps
of services marketing and their relevance to companies. Explain how a company
like Fitness first (or any other fitness company in HK) can use these 3 aspect
in pursuit of their business.
Additional 3ps : Physical
Evidence / People / Process
Q4 Discuss how macro
environmental forces are affecting Health & fitness Industry. Ilustrate
your answer with at least 1 example for each of those factors.
6 Forces like : Economics /
Socia culture / Technology / Demographic / Legal / Natural
Ebook P74-84 (Pls grab
information from the e book)
