W4 Instructions for Capstone Project Assignment Part 2
Business Policy and Strategy
Project Part 2: Cultural Exchange and Marketing Strategy
Now that you have had your Project company/idea approved by your professor, it is time to write the second part of the project, which builds on Project Part 1. STARBUCK- Using the same company your chose for Project Part I (the company that is proposing an expansion opportunity overseas), conduct research on the proposed “overseas” country COSTA RICA
Specifically focus on theculture andcultural exchange of the country. COSTA RICA-Central America
For the culture, review the web sitehttp://geert-hofstede.com/ or similar resources to compare the cultural differences between the US and the company in your project. Identify the cultural differences and consider the cultural exchange.
In addition, research and choose the best distributions method: Product/Market, Pricing, and Positioning.
To Review: Write a 1000 word, APA style paper entitled “Strategic Audit”
In your paper identify the following:
· Cultural differences
· Cultural exchange
· Distribution Methods
· Product/Market
· Pricing
· Positioning
In your paper include a title sheet and 2-3 references. Only one reference may be found on the internet. The other references must be found in the Grantham University online library. Only the body of the paper will count toward the word requirement. Please see rubric below.
