Write an 8-10 page paper,I am interested in YOUR thoughts on the issues brought forth in the case. While there is no single right answer, wrong answers can come from failing to use tenable assumptions in your arguments and failing to make a convincing case for your position. Also, remember you must read the case using the lens of the times.As with all assignments, I am interested in your thoughts and arguments rather than those of a collective study group or third-party opinions. By submitting this assignment, you assert that you have worked alone on this final analysis and that the work you submit is entirely your own. Please make sure you explain WHY something happened and explain how it can be fixed.

Make an outline at the beginning with the things you are going to talk about (problems you are going to discuss about) and your opinion. Explain your reasoning in the body of the paper. While not the entire scope of the analysis, I offer some suggestions regarding questions that should be reflected in your final submission:

  1. What was ITCs motivation for creating the eChoupal?
  2. What were the old and new physical flows and information flows in the channel?
  3. What principles did it employ as it built the newly-fashioned supply chain?
  4. What barriers did ITC face in embarking on this project?
  5. How should ITC develop this platform for the future?