Read and carefully consider the Mary Kay Cosmetics: Asian
Market Entry (A) case, addressing the following questions. Support your analysis with facts and data
from the case narrative and the case tables and exhibits,
Reference:
Casefor Discussion: Quelch, J.A. & Laidler, N. (1993, September).
Mary Kay Cosmetics: Asian Market Entry.Harvard
Business School Press.(HBSP) only the facts and data provided in the case
narrative; do NOT do outside research on this case.)
Case Discussion Question 1: Penetrating International markets
– Why has Mary Kay Cosmetics (MKC) not been as successful as
Avon in penetrating international markets?
Case Discuss Question 2: Prioritizing foreign market entry
-What criteria should MKC use in deciding how to prioritize
foreign market entry opportunities? Why?
Case Discussion Question 3: Japan entry
What are the arguments for and against MKC entering Japan?
